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Find your way to Town

The toil of fools wearies them; they do not know the way to town. Ecclesiastes 10:15 (NIV)

Of course not all products are great for the market, some arrived too early while others arrived too late; today is dedicated to those that failed to arrive all together.

Just about 10 years ago, before the release of the first IPad, I had a mobile phone I liked so much. For all intent and purpose, it seemed to function like an IPad or any window based notebook. T-Mobile called it the Ameo.

In an era when the bulk of production was farm produce, probably your biggest issue is preserving the freshness of your harvest. Your range of product is already selected for you by nature.

However in today’s world of endless possibilities, taking a product to town begins with making sure it’s a product the consumer is keen about. There’s no point being great at what nobody wants.

In their book, “Hidden in plain sight”, Jan Chipchase and Simon Steinhardt argued that there are some activities centred around what they called our centre of gravity, this coupled with the prevailing  culture in connection with a concept termed  “consumer trust ecosystem” plays a great role in our purchasing decisions.

They further explained that trust ecosystem is made up of six characteristics; Authenticity, fulfilment, Value, reliability, safety and recourse.

Richie and Natalie Norton In their 2013 book, “The Power of Starting Something Stupid”, provided a list of some inventions that nearly died before hitting the market. It included telephone, automobile, radio, satellite, Walt Disney etc. The couple also admonished to use the acronym start to get into scene.

    “Serve” – How much you serve others is how much they will serve you.
    “Thank” – Show your gratitude for good deeds done on your behalf.
    “Ask” – Don’t try to do everything yourself. Ask for help from the people around you.
    “Receive” – Don’t hesitate to accept assistance. Receive it graciously.
    “Trust” – To succeed in business and in life, be trustworthy and trust others.
 
There’s a way for you into the city, keep searching and you’ll find it; the market will open for you.

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